Active Data
With Agrian Active Data, manufacturers have access to real time, accurate, actionable data. Manufacturers spend thousands annually to collect information to better target advertising and sales efforts to growers and crop advisors. Agrian provides manufacturers with real-time, in-season market research data for resource allocation and competitive planning.
Timely Data
- Since the Agrian system is internet based, recommendations are recorded in ‘real time’ and thus data generated for the purposes of manufacturer analysis are accurate and up-to-date.
- With Active Data, manufacturers can purchase data showing use of a particular product (proprietary or competitive) by county or by crop.
- Data generated shows the total acres recommended as well as the data submitted to the county in the form of a use report.
- Information includes acres treated by crop as well as the use rate(s) of the product(s) selected.
- Active Data can also show manufacturers their market share versus competitive products.
Make Actionable Decisions
- Deployment of additional resources in a defined market
- Pricing considerations based on competitive threats
- Market share analysis ‘in season’
- Management of product inventory to maximize ‘on the ground’ sales
For more information how Agrian can help grow your business, please call (559) 437-5700.
Download Active Data one-sheet PDFProvides manufacturers with real-time, in-season market research for resource allocation and competitive planning.
- To learn more on how Agrian can help raise your product’s awareness, call us today at: (559) 437-5700